Starting out

How to read an export quotation.

An export quotation is only comparable to another when both state the same nine things: product and grade, quantity, unit price, Incoterm and named place, packing, validity, lead time, payment terms and what documents are included. A quotation missing any of them is a number rather than an offer.

The nine lines.

Most quotations from Indonesia arrive as a short message or a one-page document, and most are missing at least three of these. That is not usually evasion. It is that nobody told the exporter what a European or American buyer needs in order to compare offers, and buyers rarely ask for it explicitly.

Product and grade
Not the category. The grade, the process, the size and anything else that decides what physically arrives. "Robusta grade 4, screen 16" rather than "coffee".
Quantity and packing
How much, in what, and how many units per carton or bag. Packing changes the volume, the freight and sometimes the price per kilo.
Unit price and currency
Per kilo, per piece or per cubic metre, stated with the currency. A price with no unit is not a price.
Incoterm and named place
EXW, FCA, FOB, CIF and the place. This decides what the number includes, and comparing an FOB price to a CIF price is comparing two different products.
Validity
How long the offer stands. Agricultural prices move with the crop and a quotation from three weeks ago may be a historical document.
Lead time
From order or from deposit, and whether it includes the documents. The distinction matters when a holiday period sits in the window.
Payment terms
Deposit percentage, what the balance is due against, and the account. If the balance is due on shipment rather than on inspection, that is a decision you should make deliberately.
Documents included
Which certificates the price covers and which are extra. Analysis, fumigation and origin forms all cost something and all get quoted separately when nobody asks.
Minimum order
Theirs, in the unit they think in. It is frequently different from what a buyer assumed from a website.

What an absence usually means.

A missing Incoterm almost always means FOB, because that is the habit in Indonesian export. For a container that is the wrong rule and it leaves a window at origin where the seller carries risk they cannot control, so it is worth changing rather than accepting.

A missing validity usually means the exporter has not thought about it, which becomes your problem when you come back three weeks later and the price has moved. Ask for a date on every offer, and expect agricultural offers to be short.

A missing document list is the most expensive absence. Certificates that were never quoted appear as charges later, or worse, appear as a shipment that cannot leave because nobody arranged them. Ask which documents the price covers before you compare two prices.

Comparing three offers properly.

Convert everything to the same Incoterm before you look at the numbers. An FOB price and a CIF price differ by freight and insurance, and those are not small on a container from Indonesia. Most buyers know this and a surprising number still lay the numbers side by side.

Then check what is physically in each offer. Different grades, different packing and different moisture content all move the price legitimately, and an offer that looks cheap is often answering a different specification. This is why the specification comes before the request for quotations rather than after.

Finally, look at what each exporter asked you. A supplier who came back with three questions about your market has understood the job. A supplier who returned a price by return with no questions has priced something, and it may not be what you asked for.

Questions buyers ask.

Why do Indonesian quotations always say FOB?

Habit, mostly, and it dates from a time when most cargo was bulk rather than containerised. For a container FCA is generally the better rule, because FOB leaves the seller carrying risk over a period at the terminal where they no longer control anything. Changing it is a normal request and it costs nothing.

Should I ask for a proforma invoice?

Yes, once the quotation is agreed. It restates the same nine things in a form your bank and your broker can work from, and it is what a deposit is usually paid against. If the proforma disagrees with the quotation, that is a conversation to have before money moves.

How long should a quotation be valid?

It depends on the product rather than on convention. Agricultural offers move with the crop and the currency, and manufactured goods are steadier. What matters is that the offer says, so both sides know whether the number is still real.

Read next.

Sourcing from Indonesia?

Tell us the product, the quantity and the destination. We come back with what it involves before anyone talks about money.

One line is enough to start. The more exact you are, the faster the answer comes back.

What you want back

Add a specification, packaging or a target price

Optional, and the fastest way for us to reply.

We answer within one working day, from Indonesia on UTC+7. Wholesale orders from $10,000 per shipment.

Sources

  1. 1Incoterms 2020: FCA or FOB?. ICC Academy, International Chamber of Commerce. Checked 3 August 2026.